Russia is currently the world's fastest-growing car markets, and great development potentials. In recent years, automobile and related industries have become the Sino-Russian economic and trade relations between the new focal point, while China's automobile and parts companies in opening up the Russian market continued success at the same time, as well as how to maintain the momentum of development, accepted the challenge of market competition .

Russian motor vehicles and parts and components market wider

According to the forecast, due to the Russian domestic car production capacity is limited, only passenger cars, by the year 2010 will require more than 2 million cars overseas brands to import or local production the way to meet. In recent years, alarming the Russian car sales growth has attracted many international depot to pan for gold. According to the Russian European Business Association of the latest data, the first quarter of 2008 the Russian market, foreign brand new car sales reached 454,000, an increase of 54 percent.

According to the recently held in Harbin section 63 of the National Auto Parts Trade Fair on that, in 2007 the Russian automotive materials, components and spare parts market amounted to 32.7 billion U.S. dollars. The primary market a total of about 7.9 billion U.S. dollars, the secondary market a total of about 24.8 billion U.S. dollars. In the secondary market, imported vehicle parts and components accounted for 42%, while in the primary market, the Russian manufacturers in parts of the market share of less than 1 / 3, most parts are imported and the joint assembly Assembly. On the current China-made parts and components of the Russian view of the trend, at least half the share of foreign companies occupy.

According to relevant data, more than 2,000 cars in the Russian component suppliers, only five percent of the manufacturers products meet international quality standards. This is China's automobile and parts companies, no doubt there is a lot of competition in the market space.

I am staying power of trade to Russia from the 63-foot National Auto Parts Trade Fair that the Russian car market has become China's auto parts exports of cars and the most concentrated, the most important market. China is a good cost-effective automotive products on the market foothold in Russia an important factor.

Sino-Russian trade of motor vehicles and parts have good prospects. First, the Chinese auto industry in recent years the rapid increase in the level of development, product competitiveness improved markedly. Second, China's auto parts product's competitive edge at present are mainly embodied in the low-cost, low price advantage. The Russian economy has become increasingly active, household consumption will improve the ability of the Chinese car exports to Russia injected new vitality. Meanwhile, China and the whole vehicle parts exports continued to grow rapidly, driven directly parts export growth. In addition, the Chinese automotive aftermarket products in the Russian market for parts exports brings opportunities. In traffic convenience, neighboring China and Russia, domestic exports by rail or shipping a variety of ways, such as transportation costs relatively low.

Currently, China's exports of motor vehicles to Russia many enterprises, almost all have strong strength of the automobile enterprises have carried out car export business in Russia, and most have made good achievements. The Great Wall Automobile earlier to enter the Russian market is the Chinese automobile brands.

China's auto parts industry from the overall development of the combination is becoming an increasingly mainstream. Through joint merger, integration of resources and complementary advantages, China's auto parts enterprises continuously improve overall competitiveness. At present, China's auto parts enterprises are to achieve three changes: from capacity-building to the brand-building changes from the introduction of independent development to digest change from the domestic car market to the two major domestic and international auto market changes. As the car factory of the preferred global purchasing, auto parts enterprises have also accelerated the pace of globalization, automotive components system design, modular Availability become a major trend.

Russia open up the market despite the challenges facing the Chinese and Russian auto parts trade and cooperation has broad prospects, but we must realize that China's automobile and parts companies in the development process can not be ignored that there are still some problems: heavy vehicle, the concept of light parts Serious; most parts enterprises are still too small in production scale, the number of parts and components enterprises only as a vehicle matching enterprises, high costs, poor efficiency; unreasonable industrial structure, the same phenomenon of serious research and development capabilities poor, the lack of product market competition Force, and so on.

Comprehensive on the recommendations of experts, motor vehicles and parts enterprises in the process of developing the Russian market need to pay attention to the following areas:

First of all, in business strategy, we must have a clear domestic exports of automobiles and parts of the guiding ideology. Can not be exported only as an expedient measure, to their enterprises as the long-term development strategy.

Secondly, the product strategy, we should abandon low-end, low-priced strategy, the price may be subject to strike a balance between. Establish and promote a brand image, improving product competitiveness.

Car because of high cost and long life, the request for technical services is very strict, especially in today's increasingly competitive international circumstances, the technical services have become enhance the market competitiveness of the important means. The establishment of the effective operation of the sales service network, users can obtain the trust, and gradually open the market and to stabilize the occupation.

Third, the quality of products, it is necessary to strictly guard the pass. The quality of automotive components in particular the reliability of decisions of domestic exports vitality is an important factor, low-end products can not be low-quality products. Particularly in the Russian car production itself is a big country with a more complete technical standards and regulations policy, the Chinese auto parts to enter the Russian market should be more strict quality control and eliminate the concerns of the minds of Russian consumers.

Enterprises must study the importing countries market access conditions, technical regulations, standards and assessment procedures to prevent indiscriminate access, to avoid unnecessary losses. According to reports, from July 1 this year, China's exports of commercial vehicles such as Russia can not achieve 55 quality standard certification, will not be able to enter the Russian market, while previously only be detected through 11. At present the new policy has begun to affect my car exports to Russia.

Fourth, the need to avoid domestic counterparts in the international market for cut-throat competition. Homogenization of products, the same target market of very easily lead to vicious competition among peers to snatch the market even competing, not only disturbed the normal market order and reduced the space for their own profit, but also for importing countries to take trade protection measures provided Excuse. Therefore, in order to ensure long-term development of export enterprises in strengthening self-discipline, while the domestic authorities and industry organizations should actively perform their functions, the exports of automotive products to control and monitor the coordination of work between enterprises.