Faced with the increasingly severe market environment, automobile enterprises are facing increasing pressure on costs and the ability to digest all weak anti-risk ability of independent brands, how to deal with such a situation is an unprecedented test.

Great Wall Automobile Minister of the Propaganda Department to tell you-"First Financial Daily": "self-brand enterprises is use our brains."

Grasp the core components

In the low-end products as the main vehicle manufacturers, own-brand car makers are facing the raw materials, labor and other costs in relation to the pressure of a joint venture enterprise to greater brand cars, but they did not Zuoyidaibi, but should have taken the initiative Measures, including cost control is the most direct approach.

Brilliance China Automotive charge related to the reporter that cost control is a long time in the car business to do, at this stage is the outcome of the test of time.

To-your told reporters that in order to source cost-cutting, the Great Wall that must grasp the core automotive parts and components. "At present the majority of Great Wall Automobile core components are the control of their own. There are 29 auto parts manufacturers are holding the Great Wall or wholly-owned subsidiary." In his view, "This can not only control of the vehicle plant parts procurement, can also Management of the procurement of parts and components suppliers. "

Geely Automobile official also said that the core components is not to Foreign Influence Geely Automobile cost control a major weapon.

Facts have proved that the past two years, from the main business-to-brand auto parts and components of the system is becoming more attention.

At present, the Great Wall has a motor, around the bridge, chassis, mold manufacturing, air conditioning and wiring harness, and other core components supporting independent capacity. "The Great Wall of high-performance engine in the car has invested 700 million yuan, seeks to force the core technology into their own hands." To your jade said.

Chery Automobile is the pioneer of self-core parts. Currently, Chery cars with independent intellectual property rights in addition to the engine technology and products, also owns more than 30 parts Holdings subsidiary.

Is being carried out with great fanfare own-brand products developed by the Group of the Beijing auto parts and components of the system construction is non-stop. As parts of the Beijing Platform Haina Chuan auto parts Co., Ltd. was set up at the end of last year, marks the Beijing auto group officially came to the surface of the platform components. Are located in Beijing southern, central and northern part of Shunyi, Huairou and vigorously promote the industrial base of the three components also are speeding up the building.

Beijing auto holding company chairman Xu Yi on public occasions and has repeatedly said that because of various historical reasons, the Beijing auto parts system is weak, resulting in high costs of vehicle purchase, restricted the products in the market competitiveness. At present, complete industrial chain, creating parts platform, has become promoting the Beijing Automotive Group the top priority of the strategy.

Timely introduction of new products

As a sales point for the profit of automobile manufacturers, cost control is inevitable to be done to ensure that product sales is fundamental. In car sales fell onto the time, how to launch a timely manner to arouse the enthusiasm of consumers to buy brand products, it is the most important automotive enterprises.

Geely Automobile official told reporters that Geely Automobile future market development will be different for different products.

Brilliance China Automotive relevant responsible person, revealed to reporters, as listed FRV Junjie, 1.3 liters displacement models for the voice of higher oil prices and the recent rise again, the displacement of 1.3 liters Junjie FRV will be launched next month. . "In addition, Brilliance China Automotive also plans to launch diesel version of Ge Ruisi next month to meet consumer demand for fuel economy requirements." She told reporters.

Great Wall Automobile recent new products are mainly aimed at small displacement cars. To your jade said: "The Great Wall Motor Car recent new products are the basic A-Class, below 1.5 liters in displacement." In the SUV products, the Great Wall Motors is Haversian was improved. "Improving the 2.8 TCI and 2.5 TCI is the engine driving force more powerful, lower fuel consumption characteristics." He told reporters.

Marketing experts have also reminded Jiang's own-brand car makers, as advances in technology not be accomplished overnight, and therefore increase in core research and development capabilities at the same time should pay attention to the grasp of the market. "Own-brand car makers in the introduction of new products, to the extent possible, meet consumer demand for consumer confidence." He believes that "the current own-brand car makers in the area the appearance of new products should be strengthened to improve to meet Chinese consumers Automotive appearance of psychological needs. "