The rapid development of China's economy, we have seen unprecedented changes. However, rapid economic development of the energy demand also put forward higher requirements. Recently, the rising international oil prices will inevitably impact on the economy to a certain extent, is the most direct impact on domestic petrol prices rose substantially related to car owners the day-to-day life.

     The background of high oil prices prompted the development of hybrid

     The rising cost of car owners will not only to a certain extent, the economic pressure, but also affect the prospective owners of the purchase. The prospective owners would be bound to their eyes to the economic fuel-efficient vehicle, but also part of a strong sense of social responsibility to consumers and business users turning to the hybrid. The sustained high oil prices will also promote the recognition of the hybrid, and the further penetration. Judging from the current situation hybrid power vehicles because of technical maturity, the effect of fuel economy significantly, maintenance costs and the characteristics of a petrol model, is the most recognized environmental protection models.

     At present, domestic consumers can buy the hybrid model is not a lot of momentum, the models also have certain limitations, we have the following to understand the motivation of these hybrid models of market conditions.

     The status of the domestic hybrid (various models, prices and market positioning of the shortfall)

     Civic hybrid version Price: 269,800 yuan

     A level as the Civic Jia Yongju, domestic sales of its Civic hybrid version of the car due to higher than the original price more than 10 million consumers do not lead to acceptance and recognition. From this level models, consumer groups mainly concentrated in the younger households. This is part of the consumer price factors taken even accept the hybrid models, have a stronger sense of social responsibility, but due to higher than the original model's price of more than 10 million, will also look of Xingtan .

     Toyota Prius at :25.98-279,800 yuan

     Prius is the world's first mass production of the hybrid. In the beginning of its 2000 sales in North America and Europe. The same as the A-class car Prius and Civic facing the same problems, with the higher price can buy a higher level of B-class cars. At the same time the Prius hatchback Liangxiang also decided to form a half of its Jia Yongju market position, and can buy the B-Class car business, with higher consumption capacity of potential users is basically put it out of the purchase of cars outside.

     Lexus RX400h/LS600h Price: 82/160 million

     Lexus RX400h is the world's first luxury hybrid force SUV. 2005 Detroit Auto Show debut, the same year in April officially on the market.

     LS600h is the flagship Lexus LS series of its top models, which are also several models of the most expensive one, the price of its domestic reach 160 million it had in 06 New York Auto Show Appear on the domestic debut in the 2007 Shanghai auto show.

     Both the Lexus hybrid only on the price of belonging to the minority view on the model, its high-end luxury of targeting the consumer off. Both production and Lexus vehicles the main purpose is to enhance their brand image, and the audience's personal image, but they are doomed to stay away from ordinary consumers.

     The lack of domestic hybrid market what

     From the above that several representative in domestic sales of hybrid we can see that in the domestic A-level Jia Yongju areas due to cost constraints led to the price of these hybrid "high" and its audience Depending on the purchasing power is limited, so there will not be a better market performance. More high-end luxury car field, its had a small part of the crowd is the luxury mode of transport.

 
     The market is a real lack of Shekuaizhongjian crowd can be recognized by the models, this part of the consumer habits of the car is to balance the car business. To this end, the domestic market needs a partial business use of the hybrid. By contrast, B-class car of the audience user groups and the spending power of social awareness than the A-Class to the user groups more clearly. The success of those far-sighted people and the social responsibility of the people, the business use of hybrid vehicles can be reflected in more personal sense of environmental protection and social responsibility, but also conducive for business enhance their image for business users , The image of corporate citizenship and social responsibility is even greater help, this kind of "advertisement" or one can imagine the effect. In addition, B-class car as the use of public business, the annual exercise of the mileage than the home-based A-class vehicles, fuel economy of the more far-reaching significance.

     So the emergence of class B hybrid, the deterioration of the environment, the social environment of soaring oil prices, can be said to be the trend of the times, with the development of the car market, hybrid will be those far-sighted, social Responsibility of the ideal consumers a new choice.

     And, from the car habit, really good start in the hybrid, acceleration and other dynamic performance, it should not inferior to ordinary petrol version of the model, particularly for the B-class car, the greater weight It will require a good performance as a car driving force protection, this point of the new listing of the Class B hybrid raised higher demands.

     It is understood that a number of domestic automobile manufacturers have begun operations, in this year's Beijing Auto Show, we have seen in the HYBRID-Jun as the representative of the class B hybrid shadow, high-volume hybrid of the B-class will also be In the second half of the market. We look forward to high-quality hybrid give us a satisfactory answer, I hope in the domestic car market have more people on the hybrid for consumers to choose.