Just last June, the major car companies in North America ushered in 18 of the most heartbreaking one month, the North American automobile market as a whole fell 18.3 percent, setting the highest record over the years. In accordance with the first half of the sales is expected this year, the North American auto sales may be from last year's 16.1 million fell to 12.5 million, sales decreased more than 3.6 million, fell more than 22%, high oil prices and the economic downturn Under the influence, occupy the world sold more than 1 / 4 of the leading global automotive facing collapse of the North American auto market crisis.

In this kind of pressure, the global automobile market will also occur because of the crisis a large-scale "reshuffle movement." The merger between car brands in the next few years the peak, while in North America and China "popularity" of large cars and SUV will be gradually out of favour, small cars and new energy will become the new darling of the market.

From 2005 to 2007, the North American automobile market has showed mixed situation. But in October 2007, the North American auto market has begun to shift to full decreased, with Toyota Motor is the most typical example. This is in the outside world seems almost unbreakable Motor Company,'s TOYOTA LEXUS brand and sales are gradually being of the loan-to-crisis economic crisis led the decline. Since then, the North American market began to fall into unilateralism.

If it is said that from the beginning of last October's sales decline is still a decline of inertia, then in June this year, the North American market fell nearly 20 percent of the rate, means that the North American market will enter an unprecedented depth of the adjustment, and the last century 70 With the oil crisis in the auto industry changes very similar.

First of all, the North American market this adjustment will continue to change the pattern of global car, the three North American car giant GM, Ford and Chrysler's position in the global automotive continue to weaken, if not see the accident, Chrysler will Within a very short time facing the second sale of the crisis, but also, for this is already very outdated brand, its JEEP, Dodge and Chrysler brand direction is the development of global vehicle development and the future of almost Contrary to lead this company be split increased the probability of selling out.

Global automotive facing another major change in the situation is Toyota, Volkswagen, Honda and Nissan, will become the clear market protagonists, and their market position will continue to rise.

Secondly, the consumption structure of cars would face tremendous changes to the United States and much of the auto consumption will gradually become the fashion history of small and medium-sized car is not only popular in Europe and Japan, North America and China in the future, the same will become the small and medium-sized car The world, only in North America may be faster, while China is due to ingrained habits of consumption, estimated to be five years after a similar situation.

Third, the global automotive new energy revolution will greatly speed up the pace, because the U.S. energy strategy, the restrictions in the development of new energy technology, the three car companies in North America is not the pace of step with the times, but the impact of oil prices has begun to 150 U.S. dollars / Barrel today, the industry market has far exceeded the impact of the accident. So, already facing bankruptcy of a comprehensive three major car companies in North America, the government will seek asylum, on the one hand will consider similar introduced in the 1990s the trade arbitration, the Department of the Japanese and Korean car companies in the implementation of the "big stick" policy; another , Did not rule out the Government and the Motor Company to develop new energy technologies may be. Therefore, including electric cars, hydrogen energy technology and other alternative technologies into the commercial time than five years ago estimated to be significantly ahead of schedule.