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    Prices in the aftermarket parts manufacturers, "Nuggets"

    Not long ago, news reports from the FAW Pentium, Pentium FAW will be permanently lowered after-sale products, accessories prices, and some parts fell as much as 68%.

           For the price, the manufacturers explained that the vehicle does not mean that the overall profit decline to lower profits, the scale is the product unit offset shrinking profits the best way. FAW Pentium through to the overall profit growth leveling production and service costs. To better serve again to lead the market, thus forming a virtuous circle.

           Having said that, so much of the decline, people will feel: What parts in a number of hidden profits.

           Now, in the increasingly fierce market competition, manufacturers are shrinking profits. They give up some of the parts on the basis of profits, have to find new profit growth point.

           Such a set of data: In the past, vehicle manufacturers achieve a total profit of only 18% of the gross profit from sales of new cars, up to 40% of the gross profit from the replacement of spare parts. 4S shop in the high parts and after-sale repair and maintenance prices have been blamed by many consumers. As long as I have warranty, many consumers will be integrated to the maintenance shop. Because the price of these repair shops to occupy an obvious advantage. Auto dealers to retain the "source", accessories and after-sale repair and maintenance is necessary to lower the price.

           For a long time, automotive accessories manufacturers are important sources of revenue. Despite the drop in vehicle prices, but through the factory as well as maintenance parts still to earn huge profits, so that "Di Nei Diwai make up the loss." With the auto market competition, competition among manufacturers has also been extended to after-sale, thus forcing them to cut parts prices. With the car becoming more rational consumption, high prices of spare parts and maintenance, will also affect the same products in the market.

           In the auto market, FAW Pentium is not the first to lower the price of an accessory. In July this year, a step Teng-cycle maintenance and related accessories for the new price adjustments. If the time is further pushed forward, we find that many brands of car manufacturers have more or less in recent years have reduced parts prices, and some are even down many times. However, some people believe that, despite the after-sale price of accessories are on a downward trend overall, but manufacturers still have a lot of room for profits from the brand's price differences between the accessories can also see the evident.

           "Consumers can get the parts down the price affordable. For the car, parts prices, and cost-effective products that can enhance the affinity market. Manufacturers can also play big 'brand services', and narrow the gap between consumers The distance between, in order to expand the size of the sale. Dealer from the point of view, the gradual lowering of the sales profits, we must regard to after-sales service from the 'Nuggets'. "Industry sources said. In the eyes of dealers, car sales profits have been negligible, the real impetus to the positive aspects of the profit is after-sales service. Chengdu, Sichuan, a dealer told reporters that car has been getting lower and lower profits, especially in low-end brands, excluding the cost of almost not making any money. In order to obtain profit margins have continued to use their brains after-sales services.

           Now, many dealers have set up vehicle maintenance and car clubs, and even open up a number of financial services, used-car business, car, and other modifications in order to attract more customers, from new business opportunities.


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